Homecoming, work in progress video series, 2024




Celebrate difference, your way


The one thing you know for sure is that you’re not interested in same-same. And one thing we know for sure is: you know yourself and your brand best. You just need some help making the right connections and getting to the good stuff.

Our approach reveals the truth of why what you're doing matters and gives you the tools to express it. It’s time to plant roots in the right places for your brand to grow. Get started.


"Powerful me-shaped messages, that's what I came for. The bonus I didn't expect: connecting with myself and the boost to my self worth. I'm now proudly taking up space and creating change."
Ivi, Casagrande Coaching




Building a brand is hard


And doing it your own way is even harder. We are here for the risk takers and lone rangers, the solo business owners rejecting business-as-usual to find ways that better serve people and the planet. It's only deemed wrong by those who want to maintain the status quo and taint rogue as frightening, unpredictable, dark. We are reclaiming rogue as a positive force.

Rogue Matters was founded in 2016 by Tiffany Arntson, a comms expert with 20 years experience in agencyland, and also an artist. Meet Tiffany.


“Tiffany enables me to be bolder and reach further. She can see what I’m aiming for before I can, calling out my potential even then."
Sophie, House of Cultural Curiosity



You’re not alone


Whether developing a new proposition or reinvigorating your brand, content and messaging, you don’t have to keep slogging away by yourself. Just get in touch here, or check out Services for the lowdown. 

Have a chat, no obligation, for free

A breath of fresh air for brand strategy


Breaking new ground is exciting. It can also be daunting and hard to find your way. We support solo business owners with the language, strategic guidance and a wealth of imagination, to proudly take their business out into the world.

In Marketingland this work is known as brand strategy and brand positioning, but we prefer to be more human and less jargon. Inhale deeply, let your shoulders drop; this creative communications practice has connection at its heart and is here for you.


“Tiffany is like a doula helping me birth my business.”
Bridget, Beholdr



Find out how right now

Problems are powerful places to start


Being in a business of one can be phenomenal. But it can also be restrictive. You’re likely here because you’re tied up in knots over where to start. Or you’ve found yourself stuck, desperate for a dose of fresh energy to set you free.

You know you’re good at what you do. Your customers do as well. But trying to bottle up that excellence and sell it when you’re so close to it? You’re not alone in finding that impossible.



Homecoming, work in progress video series, 2024