A breath of fresh air for brand strategy

Breaking new ground is exciting. It’s also daunting and hard to navigate. We support self-starters with the language, strategic guidance and a wealth of imagination, to proudly take their business out into the world.

In the marketing landscape this work is known as brand strategy and brand positioning, but we prefer to be less jargon and more human. Inhale deeply, let your shoulders drop; this creative communications practice has connection at its heart and is here for you. Find out how.


“Tiffany is like a doula helping me birth my business.” Bridget, Beholdr

Problems are powerful places to start

Being in a business of one offers phenomenal freedom. The problem is keeping your energy up while figuring out how to get from now to next. Which is what’s led you here.

You know you excel at what you do. Your customers also know. But bottling up that magic and selling it when you’re so close to it? You’re not alone in finding that impossible.

Celebrate difference, your way

We know that you’re not interested in same-same. And that you know your brand best. You just need some help making the right connections and getting to the good stuff.

Our approach reveals your true purpose, identifies the foundations to build on and provides the tools to express it. It’s time to plant roots in the right places for your brand to grow. Dig in.


"Powerful me-shaped messages, that's what I came for. The bonus I didn't expect: connecting with myself and the boost to my self worth. I'm now proudly taking up space and creating change." Ivi, Casagrande Coaching

Building a brand is hard

Doing it on your own is harder. And it is lonesome. We are here for the risk takers and lone rangers, the self-starters rejecting business-as-usual to find ways that better serve people and the planet. 

Don’t be afraid to stand out from the crowd when you want to do something different, that you believe in. It's only deemed wrong by those who want to maintain the status quo and taint rogue as frightening, unpredictable, dark. Fortune favours the brave.


“Tiffany offers a valuable external view, understanding and distilling all the different opinions, suggestions and ideas to reach a conclusion with the support of all parties." Lincoln, Wireworks London

You’re not alone

Rogue Matters was founded in 2016 by Tiffany Arntson, a communications expert with 20 years experience and a practicing multi media artist. Meet Tiffany.

Whether developing a new proposition or reinvigorating your brand, content and messaging, you don’t have to keep labouring away by yourself: see our Services.

Let’s talk