The Resource
Do you feel this pain?
- You squirm, lost for words, when asked “what do you do?”
- You dread writing about your business; blurb is a barrier not an enabler
- You struggle to pin down who you’re serving, your customers' needs and how to speak to them
- You’ve got a feel for your competition but you don’t know how to differentiate
- You’re evolving your business and you need to update your brand language
Relate much? Don’t suffer in silence, fixing this is our wheelhouse.
Our remedy: The Resource
- Nail your brand foundations. Establish the key messages to underpin all your communications: who you are / what you’re doing / why it matters / who it’s for / how it works / where it can be accessed
- Build your language, your story, your elevator pitch, your phrases and your tone of voice, all steeped in an authentic impression of you. Now you can shape how you want your audience to feel when they connect with your business
- Packaged up as a simple brand bible document that pulls everything together, housing a combo of brand positioning and brand strategy that fits like a glove
- You’ll be more than equipped to best represent yourself and position your brand, any time, any place
How it works
The Resource is developed collaboratively via a combination of in-person and online workshop sessions, video calls and shared Google docs. The process takes 6-10 weeks.
Why say yes
When you are clear and confident about what you do and why it matters, it's easy to share the love and sow seeds that grow in the right places. You’ll get people talking too, attracting customers and collaborators that care about the same things you do.